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Cigar News May 24, 2017

John Drew Brands Announces Leadership Team

John Drew Brands, a lifestyle company founded in 2015 and initially focused on alcoholic beverages, now announced its Leadership Team.

Text: Editors
John Drew Brands Logo

John Drew Brands, a lifestyle company founded in 2015 and initially focused on alcoholic beverages, announced its Leadership Team: CEO Jonathan Drew, President Nancy Berkowitz, National Sales Manager Steve Chernoff, and National Director of Brand Development Frank Moreno. In addition, John Drew Brands will partner with and be supported by Joey Reichenbach and Sam Morales, the Creative Director and Director of Marketing at Drew Estate, respectively.

Chairman of John Drew Brands, Jonathan Drew will continue as President of Drew Estate, reporting to CEO of Drew Estate Glenn C. Wolfson while he simultaneously assumes the role of Chief Executive Officer of John Drew Brands. “I am uber amped to welcome Nancy, Steve, and Frank to the John Drew Brands Family. I am beyond thankful for the support that Drew Estate will be providing John Drew Brands and am excited to continue the journey with Joey and Sam. This is a company that is in a break-out moment with game changing platforms and innovations.”

The new leadership team

John Drew Brands President, Nancy Berkowitz has more than 35 years of experience in the beverage alcohol industry, previously holding senior positions in sales management and marketing for such companies as Gallo Wine, United Liquors, Renfield Importers, Marie Brizard USA, Ste. Michelle Estates and Dimensional Insight.

National Sales Manager, Steve Chernoff brings over 35 years of experience in all facets of the industry. Over the past 9 years, he has owned and managed various national brokerage companies for wines and spirits.

National Director of Brand Development, Frank Moreno has worked in marketing in the Beverage Alcohol and Hospitality industries, focusing on experiential event creation, product development, and key marketing initatives for ten years and has consulted for top companies in the industry.

Director of Marketing of Drew Estate, Sam Morales specializes in consumer engagement, digital marketing, advertising, experiential marketing, and brand strategy.

Creative Director of Drew Estate, Joey Reichenbach takes charge of creative direction, merchandising, packaging, advertising and product development.

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