Villiger Cigars North America named Rene Castaneda (right) as their new President. In this new role, Castaneda will oversee all aspects of US operations, including sales and marketing. Castaneda will work in tandem, with managing director, Michael Blumendeller who remained in the company after profound restructuring in December of 2015.
Castaneda previously worked as Vice President of Sales & Marketing for Miami Cigar & Co. and as VP for the Orleans Group International.
Rene Castaneda stated: “We plan on being an innovative company while bringing Villiger back to its roots. I have all the confidence that Villiger Cigars North America will soon be the standard. Our plan is to develop brands that connect with the consumers while working alongside retailers, and all partners, providing the best products and service.”
Alongside the announcement about the employment of Castaneda the company’s press release stated that there will be changes in the Villiger Cigars North America portfolio.