“Timeless” is a wonderful word. It frequently conjures wistful thoughts and feelings about a place or even an experience. The flagship store, Nat Sherman Townhouse, located smack center in the hustle and bustle of Manhattan’s East 42nd Street, is a timeless cigar haven. The Nat Sherman brand dates back to 1930 and has been family-guided for three generations.
The East 42nd Street location has a decidedly “old New York” feel but maintains a modern approach by welcoming all visitors to its doors. Soothing lighting and décor and meticulously crafted wood are featured throughout the townhouse. There is no shortage of curiosities, like antique tobacco scales, a player piano, historic humidors – and letters from celebrities and historical dignitaries are found throughout the townhouse. Cigar enthusiasts, tourists and various gift-buyers seek out the retail center for its finely crafted artisanal pipes, uniquely flavorful tobacco blends, luxury cigarettes, premium cigars and upscale accessories. “We have a large number of brand fans across the world, and it shows when you look at the sheer amount of people in our retail area,” says Michael Herklots, vice president of retail and brand development. “Fortunately, we can accommodate those who want to mix, or sit and enjoy their purchases in-store, too.”
The Nat Sherman Townhouse is home to the Johnson Club Room, where an assortment of New York denizens maintains private lockers. On any given day, you will find a variety of white collars, blue collars, politicos and entertainment industry sorts mingling with ease. Recently, Altria Group Inc. acquired the entire Sherman Group Holding LLC. Altria is a subsidiary of Philip Morris USA Inc. The move is likely to impact Nat Sherman’s “Tobacconist to the World” presence in many markets.
A visit to the landmark Nat Sherman Townhouse will provide you with a keynote moment to savor in your cigar memory bank for years to come.