Quartz Business Events and PCA announce partnership

Quartz Business Events, Ltd – organiser of leading global trade shows, including tobacco-related events such as World Tobacco Events and TabExpo, today announced a partnership with the Premium Cigar Association (PCA) to launch a new premium cigar-focused trade show for international markets.

The World Cigar Show – Dubai will take place in Dubai from 11-12 November 2025 and aims to establish a new must-attend event for the premium cigar industry with a special focus on the Middle East and Asia.

As a trendsetter in the region, the World Cigar Show – Dubai will offer professionals in the premium cigar industry a stage for networking, exchange of ideas and a platform for new business opportunities. Part of the planned program will include interactive seminars led by industry experts, while the latest products available on the international market will be presented to the audience.

Quartz Business Events, Ltd. is partnering with the PCA to offer exhibitors and visitors of their leading US cigar trade show the opportunity to explore new markets and expand their network.

Colin Case, Event Director of the World Cigar Show – Dubai, said: “We are delighted to announce this partnership with the PCA. The World Cigar Show in Dubai is located at a neuralgic hub, near the world’s second largest airport, and offers exhibitors the opportunity to meet a truly global audience.”

Scott Regina, President of the PCA, added: “Our team will be on hand to advise Quartz with expertise in organizing an annual show in the United States and as a marketing partner for members. This partnership is a win-win situation where both organizations complement each other to create something unique.”

“Quartz is one of the largest and most important event organizers in the sector. It fills us with pride to announce this partnership. Together we want to create a trade show that focuses exclusively on premium cigars for the growing international markets”, emphasizes Joshua Habursky, Executive Director of the PCA.

He also reiterates that the two-day event will also be open to attendees outside of the Middle East and Asia, although the focus will be on these growing markets.

The cigar market in Asia was valued at $2.4bn in 2024 and is expected to grow by 6.8% by 2029. Dubai has more luxury hotels per square mile than any other city in the world, and the growing number of premium cigar lounges offers a unique and exciting opportunity for those wanting to expand their reach to the Central Asia, Dubai, and surrounding countries.

Further questions will be discussed during a special information event.

“This dual event – live onsite and virtual – will give interested parties the opportunity to learn about the World Cigar Show – Dubai, meet the Quartz Show organisers and book their exhibition space for the show,” said the organisers.

Date: December 10, 2024
Location: Tabacon Cigar Lounge 5241 NW 87th Ave, Suite D109, Doral, FL 33178
Time: 1-3 p.m. EST

Virtual Option:
Zoom: https://zoom.us/j/98625845681?pwd=3sd9aROkCmAURaMma5RW2GNNh9RMPh.1

Meeting ID: 986 2584 5681
Passcode: 230135

About Quartz Business Events, Ltd.
Quartz Business Events Ltd (QBE) is a leading exhibition and media business based in Redhill, Surrey, UK. With over 35years experience organising exhibitions and publishing magazines, the Tobacco Industry forms a core part of their business making them the world’s largest organiser of Tobacco related events. The World Tobacco event series takes place across the globe annually. For additional information, visit quartzltd.com and wtprocessandmachinery.com; worldcigarshow.com.

About the Premium Cigar Association
The Premium Cigar Association (PCA) is the leading authority and advocate for the premium cigar and pipe retailer industry. The PCA is dedicated to brick-and-mortar premium tobacconists’ current and future success. Founded in 1933 as the Retail Tobacco Dealers of America (RTDA), the PCA is the largest, most active, longest-running trade association representing specialty tobacco retailers and supporting manufacturers and partners in the industry. For additional information, visit premiumcigars.org.