Joya de Nicaragua Updates Look of Clásico Line

On the verge of its 50th anniversary, the company decided to revamp the visual identity and packaging of its original and most well-known brand. Joya de Nicaragua Clásico is the longest standing and most widely distributed cigar brand in JDN’s portfolio, currently available in 10 vitolas in 50 markets around the world.

“We wanted to bring back the beautiful artistic look of the original Joya de Nicaragua box, so we commissioned an expert digital artist to recreate the brand’s original painting, showcasing the beautiful landscape of northern Nicaragua.” said Juan I. Martinez, Executive President of JDN.

“The inside label shows a painting of a tobacco field in the Valley of Estelí, which is where our history began. The human, artisan and artful side of our brand is also portrayed, with the on-duty tobacco growers on the front. On the background, you’ll see the curing barns and the ‘malinche’ trees with their vibrant red flowers, an iconic ornament present at our factory, too.” continued, Martinez.

Photo: Joya de Nicaragua

This is the only brand to feature JDN’s vintage ‘coat-of-arms’ as the main logo, depicted on the top part of the box and its inside label. Joya de Nicaragua Clásico was the very first Nicaraguan puro exported from Nicaragua and is currently the company’s best selling cigar in the European Market.

Evolution of the line’s packaging: Designs from 1968, 2009 and 2017. | Photo: Joya de Nicaragua