Habanos, S.A. has presented the H. Upmann Magnum 56 Jar at The Duty Free & Travel Retail Global Summit held in Cannes, a new exclusive product for these two distributing channels. The jar contains 20 units of the Magnum 56 (ring gauge 56 x 150 mm length) vitola of the prestigious H. Upmann brand.
This vitola belongs to the brand considered to be the benchmark of the more refined Habanos and is launched in the market in a 20-unit jar containing Habanos made “Totalmente a Mano con Tripa Larga” – Totally by Hand with Long Filler – from leaves specially selected by expert Cuban torcedores –cigar rollers- from the Vuelta Abajo* area in Pinar del Río*, considered to be the best tobacco-growing region in the world.
The International Duty Free & Travel Retail Global Summit at Cannes (France), organised by the TFWA World Exhibition & Conference, was held between Sunday 29th of September and Friday 4th of October. In addition to the H. Upmann Magnum 56 Jar, Habanos, S.A displayed some of the most emblematic 2019 launches such as the Trinidad Media Luna and Topes, Romeo y Julieta Maravillas 8, that celebrates the Chinese New Year and Quai d’Orsay Senadores Limited Edition 2019. This Global Summit showcased premium brands where visitors were also able to enjoy several conferences and workshops that completed a comprehensive programme.
This event in Cannes was the perfect occasion to celebrate the 25th Anniversary of Corporación Habanos, S.A. by organising a special tribute dinner with the presence of all of the Habanos, S.A. top executives and many of its major distributors from all over the world.