Cigars International (CI) announced today that the company is restructuring CIGARfest, an event that began in 2003 and was held annually in Pennsylvania’s Pocono Mountains before the COVID-19 pandemic.
The large, single event in Pennsylvania will be reimagined moving forward so it can come to life regionally in all Cigars International Super Stores. The CIGARfest brand, known as America’s mega herf, will now consist of five weeks of events in markets where CI has retail stores to accommodate a greater number of cigar enthusiasts.
The decision to restructure CIGARfest comes as Cigars International has grown its customer base across the U.S. and is expanding its retail footprint across the country.
Sarah Santos, president of Cigars International said, “CIGARfest began as a local customer appreciation event and grew to become one of the biggest and most anticipated cigar events of the year. While we’re proud to have hosted the event 17 times, our business has evolved and so must our way of engaging with our customers. We have therefore reshaped CIGARfest to accommodate the people that support us across the country, instead of activating in just one region.”
This year, from September 24th until October 29th, Cigars International will execute a five-week-long CIGARfest celebration in each of its retail Superstores in Pennsylvania, Florida and Texas. The new CIGARfest will include multiple cigar brands, exclusive new cigar releases, featured deals, food trucks, live bands every weekend, special appearances by cigar makers and industry luminaries, as well as a special “Create Your Own CIGARfest Experience” bundle deal that will be announced soon.
The new CIGARfest experience will be open to the public, and there will be no ticket required to attend. Valid proof of age will be required for admittance. Additional details will be revealed in the coming weeks at www.cigarsinternational.com/CIGARfest
Santos noted, “Our retail CIGARfest events will allow us to bring the best of CIGARfest to our customers in all of the communities we serve. They are the first step in the evolution of our event platform, as we work to bring the cigar community together and deepen our connection with our customers. My team and I would like to thank our customers and vendors for participating in CIGARfest over the years. We’re excited for them to join us as we take the next step in creating exciting customer appreciation events for ‘CI Nation’ across the U.S.”