After discontinuing all previous A. Turrent lines and launching their new brand Casa Turrent earlier this year, the Turrent portfolio will now receive some remodelling and two new brand additions.
The base line Casa Turrent will be renamed Serie 1901 (a referral to the birth year of the grandfather of company leader Alejandro Turrent) and feature a second cigar band with “Serie 1901” written on it. The line also receives a new vitola: a Torpedo measuring 5 1/2 x 50 (140 x 19,8 mm).
The new Serie 1942 is a hommage to Alejandro’s father Alberto Turrent and features two cigar bands in the colors white and gold. The new blend has a Negro San Andrés Colorado wrapper, a Mexican Criollo binder and Negro San Andrés and Nicaraguan filler tobaccos.
Serie 1973 refers to Alejandro’s own birth year and comes with dark blue bands. The blend consists of a Criollo San Andrés wrapper, a Nicaraguan binder and Mexican Criollo as well as Nicaraguan filler.
Serie 1942 and Serie 1973 will be available as Robusto (133 x 19,8 | 5 1/4 x 50), Gran Robusto (152 x 20,6 | 6 x 52) and Doble Robusto (133 x 22,2 | 5 1/4 x 56). All cigars of the new lines will be optionally available in a box pressed version. The launch of the new additions is planned for December 2015. The MSRP will be around EUR 7,00-8,00 / CHF 7,25-8,25 / USD 8.00-9.00.