Casa 1910 Promotes Joao Maierhofer to European Brand Ambassador

Casa 1910 has promoted Joao Maierhofer to the position of European Brand Ambassador, expanding his responsibilities from the Iberian Peninsula to markets across Europe as the company continues its international expansion.

After successfully leading the brand's development in Spain, Portugal and Andorra, Maierhofer will now be responsible for brand education, distributor support, retail relationships and consumer engagement throughout Europe. His new role reflects Casa 1910's commitment to strengthening its presence in key European markets while continuing to elevate awareness of premium Mexican cigars around the world.

In the coming weeks, he will work closely with the company's executive team to define the brand's European strategy for the show, building on successful initiatives developed in the United States and adapting them to the European market. During InterTabac, Maierhofer represented Casa 1910 alongside company leadership in meetings with distributors, retailers, media and industry professionals from around the world. As the largest international trade show in the tobacco industry, InterTabac brings together thousands of professionals each year, making it an ideal platform for Casa 1910 to reinforce its commitment to Europe and showcase the next phase of its international growth.

“Joining Casa 1910 was one of the most important decisions of my career,” said Maierhofer. “From the beginning, I believed we had the opportunity to build something truly special and show the world the quality and character of premium Mexican cigars. What started as a mission in the Iberian Peninsula has grown into the opportunity to represent Casa 1910 across Europe. I could not be more excited to begin this new chapter, especially as we prepare for InterTabac. Working alongside our leadership team to build Casa 1910's presence at the industry's largest event is both a great responsibility and an extraordinary opportunity to continue developing our vision for Europe.”

Since joining Casa 1910, Maierhofer has become one of the company's leading ambassadors in Europe, working closely with distributors, retailers and cigar lounges, while conducting educational seminars, premium cigar tastings and brand experiences across multiple countries.

“Joao has consistently exceeded our expectations,” said Jamie Baer and Serge Bollag, co-founders of Casa 1910. “His passion for our brand, deep knowledge of premium cigars and ability to build strong relationships throughout the industry have made him an essential part of our team. Expanding his role across Europe is the natural next step as we continue to grow internationally. We are very pleased to have him representing Casa 1910 at InterTabac and far beyond.”

The promotion comes at a pivotal moment for Casa 1910 as the company accelerates its European expansion and prepares for one of the most important events on the global industry calendar. With Maierhofer leading brand development across the region, Casa 1910 aims to further strengthen relationships with distributors and retailers while introducing the craftsmanship and tradition of Mexican tobacco to an ever-growing number of cigar enthusiasts.