Casa 1910 AG Announces Promotion of Rob Maneson to CEO

Casa 1910 AG today announced the promotion of Rob Maneson to Chief Executive Officer.

“Rob’s promotion to CEO represents the natural progression of Casa 1910 as we mature as an organization, ” said Jamie Baer, Co-Founder of Casa 1910. “Over the past several years, we’ve built strong momentum in key markets. Now, as we transition from an entrepreneurial phase into a more structured global company, Rob’s strategic mindset, operational rigor, and long-term alignment as an investor make him the right leader to guide this next chapter.”

Co-Founder Serge Bollag added, “This move is about more than growth — it’s about building a durable business with the right leadership and infrastructure in place. Rob has been instrumental in strengthening our commercial foundation, refining our distribution strategy, and helping us think long term. His expanded role reinforces our commitment to disciplined expansion and thoughtful brand building.”

Under Maneson’s leadership, Casa 1910 will focus on strengthening internal operations, enhancing supply chain and distribution systems, and strategic partnerships.

“I am honored to step into the role of CEO at this important stage in Casa 1910’s journey,” said Maneson.“Jamie and Serge have built an extraordinary foundation rooted in passion and vision. My focus now is to build on that entrepreneurial spirit with the structure, systems, and leadership required to scale responsibly. As both an investor and operator, I am fully committed to ensuring Casa 1910 grows not only in size, but in strength, stability, and long-term impact.”