Casa 1910 Announces Distribution Agreement with LIEB in Mexico

Casa 1910 is pleased to announce its exclusive partnership with LIEB Tobacco for the distribution of its products in Mexico.

LIEB Tobacco, founded in 1991 with the goal of importing and distributing premium cigars to the leading tobacconists and restaurants in the Mexican market, has a rich history of 32 years. Over this time, the business has substantially diversified, incorporating six stores in Mexico City and the metropolitan area, expanding sales to some of the country’s major chains, and even producing its own brand in Nicaragua.

Today, LIEB Tobacco stands as the main importer, distributor, and seller of some of the most prestigious cigars from the Dominican Republic, Nicaragua, and Honduras. Davidoff, Plascencia, Padrón, Joya de Nicaragua, My Father, La Aurora, Drew Estate, Camacho, and Maya Selva are some of the 32 brands LIEB Tobacco exclusively represents in Mexico. The company’s journey reflects a commitment to quality and a deep understanding of the evolving preferences of the discerning Mexican tobacco market.

Serge Bollag, Co-founder of Casa 1910, commented: “We are delighted to align Casa 1910 with LIEB Tobacco, a company with a remarkable legacy in the Mexican tobacco industry. Their journey from a focused importer, to a multifaceted business, including their foray into production, is truly commendable. This history resonates with our own dedication to craftsmanship and quality. Through this partnership we will be able to scale from the current 50 to over 500 POS that LIEB services across Mexico, and focus on tourist destinations on the Pacific coast, as well as the Mayan Riviera. ”

Jamie Baer, Co-founder of Casa 1910, added: “The synergy between Casa 1910 and LIEB Tobacco, both rooted in a passion for delivering exceptional tobacco experiences, is the driving force behind this collaboration. We look forward to combining our rich traditions and expertise to elevate the cigar culture in Mexico.”

In addition to geographical expansion, this exclusive agreement aims to enhance the accessibility of Casa 1910 products in the Mexican market, leveraging LIEB Tobacco’s extensive network, sales force and diverse expertise


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