Villiger Hires Manuel Garcia as Advisor to International Handmade Cigar Division

Villiger Cigars announced that Manuel Garcia will join the Villiger International Handmade Cigar Division. This announcement comes as the company continues to bolster its premium handmade cigar presence in the market place.

Manuel Garcia gained global recognition as the Commercial Vice President of Habanos S.A. As the head of sales and marketing for 15 years at Habanos S.A., Morejon visited over 100 countries, creating invaluable relationships. Morejon has gained critical acclaim for helping shape the image of Cuban cigars worldwide. Manuel, a longtime friend and colleague of Heinrich Villiger, is expected to make an immediate impact at Villiger Cigars.

Heinrich Villiger stated: “I feel this to be an overdue reunion, as Manuel worked alongside me from 1991-1995 as the General Manager of 5th Avenue Products Trading (Exclusive Habanos- Distributor for Germany). We look forward to Manuel contributing immediately, as we continue to forge ahead with delivering the best possible products to our consumers.”

Manuel Garcia said: “For me personally, it is incredible to join such a prestigious company as Villiger. It is also a pleasure to return to work actively in the fascinating world of the handmade cigars. Mr. Heinrich Villiger and I have known each other since 1990, when I started working with him at the 5th Avenue Products Trading. We worked there for 5 years together and after that, I was appointed as Commercial Vice President of Habanos. We continued to maintain very close relationship, and because of that, I had the great opportunity to learn a lot about cigars and the business in general. Mr. Villiger is an exceptional man, very experienced, and extremely humane. I have great admiration for him.”

Manuel Garcia will begin working in his role immediately, and be headquartered in Santo Domingo, Dominican Republic at the ABAM Cigar Factory operated by Matias Maragoto. The ABAM factory is where all Dominican Villiger products are produced, including the newly released Villiger La Flor De Ynclan.

Rene Castaneda (President of Villiger North America), Matias Maragoto (Master Blender), Manuel Garcia and Michael Blumendeller (Managing Director Villiger North America) at the ABAM cigar factory | Photo: Villiger