Treviño brings strong servant-leader principles to the organization and excellence in developing long standing relationships with his customers, colleagues, and suppliers. Having been in the cigar industry for over 28 years, Treviño is a respected industry veteran. His experience branches from small family-run boutique companies to large, industry-leading brands.
“Treviño’s priorities are people, character, and growth, so he is a great representative of the values shared by all who work at Luciano Cigars” – Luciano Meirelles, President & Co Founder
“We are so excited and thankful to have Ed come on board as our Director of Sales. To see how our values, grit, and commitment to this industry align has been truly inspiring.” – Tiago Splitter, Co-Founder
Treviño joins Luciano Cigars to support the company as it embarks on this next chapter as a fully integrated vertical operation after having known and worked with Luciano Meirelles for several years. Treviño will begin leading the sales sector of Luciano Cigars as the company continues to grow, now with its independent US distribution.