Pichardo Cigars Are Now Tiago Cigars

Luciano Cigars is excited to announce that it has fully rebranded its Pichardo line into Tiago Cigars. The name is after Tiago Splitter, co-founder and partner of Luciano Cigars. Besides being a tobacconist actively involved in all operations of Luciano Cigars USA., Splitter is also known as an Assistant coach for the Brooklyn Nets, and his highly successful NBA career with 2014 Champions, the San Antonio Spurs. 

The highly-rated blends of the cigars will remain the same, along with the packaging and logo – though now with a T. The ‘Reserva Familiar’ line, however, is now rebranded into ‘Familia Escogida,’ which translates to Chosen Family. It highlights the relationships we build, and the people we intentionally call family. 

Along with the rest of the Luciano Cigars portfolio, Tiago Cigars are produced at the Luciano Cigars Factory in Estelí, Nicaragua and will be shipped in the new packaging starting off in April of 2023. 

Luciano Cigars retains sole rights over the name and trademark “Pichardo,” as well as its logo and design, maintaining its rights for current products in the market and eventual future use.


    Related posts



    Get the latest cigar news monthly.

    Enter your email and join the global Cigar Journal family.


    By pressing the ‘I AM OF LEGAL AGE’ button, I agree that I am of legal age for smoking and drinking in my country.

    Send this to a friend