Southern Draw Cigars is expanding its Manzanita line with a Lancero available exclusively on Cigora, a newly-launched digital platform that integrates ecommerce and community.
The new, 7.5” x 40 frontmark was developed to bring the blend to life with a unique wrapper-to- filler ratio and will be available starting on October 17.
Robert Holt, owner of Southern Draw who blended the cigar with AJ Fernandez said, “Cigora may be a new online cigar community, but it’s not new to premium cigars. With a staff of experts, Cigora is rich with content and has a skillfully curated lineup of cigars. Much like when we get together with any of our communities, we didn’t want to show up empty handed, so we are proud to debut our newest release together with community members. The Manzanita blend now has a sophisticated Lancero, and this fan-favorite size of our beloved little apple is going to be available exclusively with Cigora for its members to enjoy and share!”
Named for the reddish hue of its wrapper, Manzanita translates to “little apple” in Spanish. While the tobacco origins are undisclosed and the blend is proprietary, Holt confirms that Manzanita consists of a Habano-hybrid wrapper and a Habano binder, and that the filler consists of the highly sought-after Pelo d’Oro, as well as Corojo 99.
Crafted at Tabacalera AJ Fernandez in Estelí, Nicaragua and selling for a suggested price of $15.00 per cigar, Southern Draw Manzanita Lancero is presented in sleek, black enamel boxes, each containing 10 cigars. A portion of the proceeds from each box will go to the First Nations Development Institute which benefits indigenous Americans.