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Cigar Industry – August 31, 2021

Southern Draw Cigars Enter Australia

Southern Draw Cigars have entered the Australian market through online retailer Hecho A Mano.

Text: Samuel Spurr
Southern Draw Cigars Enter Australia

Southern Draw Cigars have entered the Australian market through online retailer Hecho A Mano.

“Hecho A Mano are very excited to be working with Southern Draw Cigars and we are happy to be able to bring another premium boutique cigar brand to the Australian Market,” said Ry LeFevre, CEO of Hecho A Mano.

Hecho a Mano will be stocking core lines from Southern Draw including Kudzu, Jacobs Ladder, Cedrus, Firethorn, Desert Rose and the ever-popular Rose of Sharon. Southern Draw cigars and their brand story captured LeFevre’s attention on a trip to the USA In 2019. Although considered a newcomer to the industry, LeFevre found the brand’s focus on consistency and sustainability, and producing a limited amount each blend indicated a strong appreciation for cigar culture and cigar enthusiasts.

“We will have a healthy stock of Lanceros, Robustos, and a few other vitolas from each line to begin with and will look to expand each line based on feedback from customers. We will also increase the range to include the Quick Draw and 300 Hands line. The 300 Hands lines see a portion of every sale donated to Nicaragua making it a great cigar to support,” said LeFevre, who believes the Southern Draw story and brand will resonate with Aussie cigar lovers.

www.hechoamano.com.au

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