Southern Draw news: Release of CEDRUS Lancero at TPE 2020 Cigars & no price increases for 2020

Southern Draw Cigars announced the release of the CEDRUS Lancero 7.5×40 in celebration of our first ever attendance at the Tobacco Plus Expo in Las Vegas, NV.

“Southern Draw Cigars has been quietly enjoying this size for several years (in fact I am smoking one as I draft this PR) The family and the CEDRUS lancero may be found in a quaint little corner of Booth #4059 from January 29^{th –} 31^st.  We have previously offered a lancero size in each of our core blends including the popular Rose of Sharon, Firethorn, Kudzu and Jacobs Ladder and this new addition will complement the CEDRUS line nicely.  Although lanceros reportedly do not make up a large portion of sales for most brands, Southern Draw Cigars has been blessed with solid sales over the previous five years, sales that are on par with our more traditional robusto and toro sizes.  We will have a limited number of samples on hand and will be taking pre-orders for April and July 2020 deliveries,” per Robert Holt.

Furthermore there are no plans for a price increase for 2020.  Sharon Holt a.k.a. The Rose of Sharon shared the company’s thought process, “We wish to avoid spending too much time on price increase (and justification) discussions with our staff and current valued retailer partners.  The family believes this is time that should be spent on value increasing discussions instead.  Southern Draw has been blessed by the patience and loyalty of our partners and consumers, which more than warrants this important decision.”

CEDRUS Lancero

Country of Origin:  Nicaragua
Factory:     AJ Fernandez Cigar Co., Estelí, Nicaragua
Wrapper:  Besuki, Indonesia
Binder:      Habano 2000- Estelí, Nicaragua
Viso:          Piloto Cubano – Dominican Republic| Criollo 98 – Estelí, Nicaragua
Seco:         Habana 92 – Quilali, Nicaragua
Ligero:      Corojo 99 – Jalapa, Nicaragua
Size:          Lancero 7.5×40 (box pressed)
Number of Cigars: 50,000 per size the be released for 2020
Packaging:  20 count boxes (standard SDC boxes) and a limited number of 20 count refill bundles
Price: $10.20 MSRP (same price as the robusto size of all core bend cigars)
Ship Date: April15 & July 15 & October 15, 2020