Global player Scandinavian Tobacco Group announced the promotion of Stijn Elbersen as new Senior Manager International Sales & Marketing for Hand-Made Cigars.
Elbersen will lead the International Hand-Made Cigars team and will be responsible for the complete hand-made cigar portfolio outside the US, which includes General Cigar and Cigars International brands.
Prior to his present role, he held positions as Marketing Manager and Product Manager for the Group in the Netherlands and for Swedish Match Benelux. Before joining Scandinavian Tobacco Group, Elbersen worked in sales and marketing at Habanos Benelux and held several sales positions at Palm Breweries and AB Inbev.
Executive Vice President Hand-Made Cigars Globally, Craig Reynolds, says: “With 17 years of experience in the field of sales and marketing, I am confident that Stijn Elbersen will successfully manage the International Hand-Made Cigars team and product portfolio to grow the business. The International Hand-Made Cigars team will work closely with General Cigar and Cigars International to serve the markets as efficiently as possible and deliver a portfolio that fits the needs of these markets. This collaboration and strategy will grow our Group’s hand-made cigar volume outside the US in the fastest and most profitable way.”