Quesada Cigars Redesigns Fonseca Brand

After revamping the original Fonseca Classic premium line earlier this year, Quesada Cigars has now completed the total redesign of its iconic Fonseca brand. The official launch event will take place at the Nat Sherman Townhouse on November 28th in New York City.

The recognized Fonseca brand now features 5 blends which are Fonseca Classic, Fonseca Vintage, Fonseca Cubano Exclusivo, Fonseca Cubano Limitado and Fonseca Nicaragua. In that same order, the level of intensity of each blend inches up.

“With Fonseca we have managed to offer cigar enthusiasts all types of smokes in one brand. From a medium but flavorful smoke such as the Fonseca Classic to a more intense and full-bodied smoke in the Fonseca Nicaragua. Now was the time to redesign the brand, and we have managed to do so with something that cannot be missed, a solid red lid with the iconic Fonseca Logo on it” said Manuel “Manolo” Quesada, President of Quesada Cigars.

“We are very proud of what we have achieved with this brand over the years, and now we are prouder to reintroduce it to the market with a fresher look. From a brand image perspective, it was very important to identify Fonseca with this new and unified packaging,” said Fruela Roces, CEO of Quesada Cigars.

“For over 44 years we at Quesada Cigars have carried this amazing brand in our portfolio, and now we are proudly bringing to customers a more attractive and modern look. An eye-catching packaging that for sure will call the attention in every humidor or lounge that it sits in and; of course, a great cigar that will satisfy all smoker’s palates,” said the Senior Brand Director and Manolo’s daughter, Raquel Quesada.

A few important details must be highlighted besides the new packaging. Now every member of the Fonseca family will be identified with the original band used since 1974, and a secondary band that will differentiate each blend.

The Fonseca Cubano Exclusivo will no longer be presented as Box Pressed cigar but will still use the same tobaccos. Smokers will for sure enjoy that unique blend. The entire Fonseca line will maintain the same current prices until the end of the present year.

The Fonseca line will be available in its new presentation starting right after the launch event nationwide.