Quesada Cigars Joins Nativo

Nativo Casa de Marcas, the commercial arm of Joya de Nicaragua in Spain, will serve as the new commercial agent for Quesada Cigars in the Iberian Peninsula—one of the most respected and beloved cigar houses from the Dominican Republic. This alliance marks a milestone for Nativo, which until now had exclusively represented Nicaraguan brands, and now welcomes a line that enriches its portfolio with the elegance and legacy of Dominican tobacco.

The decision to join forces was far from random. In the words of Daniel Barrios, from Nativo Casa de Marcas:

“We share with Quesada not only a vision of how tobacco should be crafted, but also a shared philosophy on life: friendship, respect, and long-term commitment as essential values. This partnership is born from affection, not just strategy. The Quesada family has always been close to our house, and they’re now here to stay. For Nativo, representing Quesada in Spain is an honor that connects us with the living history of this market.”

From Quesada Cigars, it took many months to reflect on how to reclaim their space in a market where they were once a key reference. After years of inconsistent distribution, the answer became clear: return to their roots—to allies who truly understand the brand’s essence, to friends who know that crafting cigars is not just a business, but a soulful craft.

“Reuniting with Nativo felt like reuniting with ourselves. With friends who get us, who know that lineage is not just inheritance—it’s purpose. Spain has always been a vital part of our story, not only as a market but as part of our family roots. While I am Cuban, I am also deeply Spanish. That’s why returning now, at this stage of my life, with my daughters leading the future of the company, is deeply emotional for me. It feels like closing a circle. And doing it hand in hand with Nativo, with whom we share so many values and memories, reignites my passion for this industry I love so much.” — Manolo Quesada

The commercial operation will be supported by Nativo’s experienced sales force and their logistics partner COMET, another long-time friend of the Quesada family. In this initial phase, the brand’s established portfolio in Spain will remain:

• Casa Magna Colorado (robusto and torito)
• Casa Magna Liga F (robusto and toro)
• Quesada Oktoberfest (Bavarian)
• Quesada Edición España (robusto)