New Trinidad launched in Asia

Habanos S.A. together with its exclusive Asia Pacific distributor The Pacific Cigar Co. launched the Trinidad La Trova last week across Asia. The Trinidad is the latest cigar designed for the La Casa del Habano retail network.

The Trinidad La Trova features a 52 ring gauge and is 166mm (6 ½ inches) in length. This Cañonazo Especial vitola has only been used once previously for the 2011 Limited Edition Cohiba 1966.

This new release adds to Trinidad’s range of larger ring gauge cigars, including the Trinidad Vigía (54 ring gauge x 110 mm) and Trinidad Topes Edición Limitada 2016 (56 ring gauge x 125 mm).

The world presentation of the Trinidad La Trova was held simultaneously at seven different La Casa Del Habano Stores across Asia. These include, Kuala Lumpur, Hong Kong, Macau, Taipei, Tokyo, Bangkok and Chiang Mai. Bangkok’s Cohiba Atmosphere also hosted a launch.

La Casa Del Habano Malaysia, located in the Mandarin Oriental Kuala Lumpur hosted one of the simultaneous events. Cigar lovers from across Malaysia were greeted with the latest cigar La Casa Del Habano edition.

“The Trinidad marca has traditionally produced great cigars and I believe the La Trova will be another great cigar,” said Serena Ong, Country Manager for The Pacific Cigar Company Malaysia. “We proudly hosted the global launch of Trinidad La Trova at La Casa Del Habano Kuala Lumpur, welcoming cigar aficionados to our event that celebrated the new Trinidad La Trova and cigar culture in general.”

Habanos, S.A.’s launch of the new Trinidad La Trova in Asia forms part of its strategy of offering new and exclusive products available only at La Casa Del Habano stores.

More information: www.habanos.com