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Cigar News – June 21, 2019

NEW RELEASE: “LA MANDARRIA”

Casa Cuevas Cigars, makers of handmade premium cigars are releasing “La Mandarria” (translates to the sledgehammer) at 2019 IPCPR.

Text: Press Release
CASA CUEVAS CIGARS TO RELEASE “LA MANDARRIA” AT THE 2019 IPCPR

Casa Cuevas Cigars, makers of handmade premium cigars are releasing “La Mandarria” (translates to the sledgehammer) at 2019 IPCPR. La Mandarria brand was born out of the unfortunate robbery which occurred in February 2019 at the Casa Cuevas Cigars distribution center in Miami.  Burglars used sledgehammers to break in and steal over 25,000 of the Casa Cuevas brands which included the Casa Cuevas Limited Edition Flaco and Casa Cuevas core line of cigars. The Cuevas family made the decision to forge ahead and create a cigar that will mark the era where they faced and overcame adversity.

President of Casa Cuevas Cigars, Luis Cuevas Jr. stated:” La Mandarria is a testament to the values that my father taught me as a child. He was a fighter who optimized the American dream. As a small cigar company, the robbery was an obstacle, but nothing he hasn’t been able to deal with in his storied past.  The Mandarria represents the principal tool used against us, but also represents the strength and will of my father. We look forward to sharing “La Mandarria” with the public in Las Vegas at the 2019 IPCPR”

The Mandarria is a full-bodied cigar that will be offered in only one vitola. The 6X52 Toro was chosen as Master Blender Luis Cuevas Sr. felt this vitola was a perfect balance between its strength, which is a representation of the “Mandarria” name, and the cigar’s nuanced flavors.

Wrapped in beautiful Ecuadorean Habano wrapper and featuring a pig tail and shaggy foot, these cigars will be the first full-body and full-strength cigars in the Casa Cuevas line-up. MSRP is $12.00 per cigar, and initial production will be limited to 500 boxes.

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