The Reminders in collaboration with Foundation Cigars has released a Hip-Hop video to celebrate the heritage and beauty of Nicaragua. This video is an hommage to the traditional craft and roots music and was shot in two days in the Foundation Cigars factory in Estelí. It was the first time ever a music video was filmed on a cigar farm.
This music video not only features Foundation’s production process, but also ATOL Colectivo, the art studio responsible for the many striking and colorful murals that grace Estelí. These murals reflect of the vitality and positive spirit of Nicaragua, and The Reminders have taken that to the next level with their earthy and irresistible anthem.
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The Reminders’ presence on Nicaraguan soil also speaks to the long, interwoven history of hip-hop artists and cigar tradition. Each culture has helped define the other, with big names in the music industry touting their tastes, and cigars from all over the world lending credibility and luxury to artists. ‘Foundation’ directly melds the two together to honor craft and artisanship.
