Hirochi Robaina Creates Grab & Go Sample Box

At InterTabac, Hirochi Robaina introduced a new packaging for their HR Signature Line. It’s a sample box for duty free shops, including four different sized cigars.

“It’s mainly created for the Chinese market, but it’s going to be available on the international market in general,” general manager, Alexey Crespo, says. “The US comes later. Right now we’re focusing on Europe and Aisa.”

The box includes a Sublime, Toro, Belicoso and Hermoso.

“The idea is that it’s a quick grab ’n’ go product for customers in airports.”