Habanos, S.A., releases Year of The Ox in Online Event

Habanos, S.A., through its exclusive distributors The Pacific Cigar Co. LTD (PCC) and Infifon Hong Kong Limited, presented its new limited edition vitola, Primaveras de Hoyo de Monterrey (48 x 167 mm) at an exclusive live and online event on 13 January. 

Hosted in Hong Kong, with crosses to Havana, the event was timed to ensure most of Asia, Europe and the Americas could participate live or virtually.

In Hong Kong, Mr Dag Holmboe, CEO of The Pacific Cigar Co., Mr Norio Hattori, Regional Marketing Director of The Pacific Cigar Co. and Mr Eduardo Torres Perez, Managing Director of Infifon Hong Kong Limited, opened the event and were joined from Havana by the Vice Presidents of Habanos, S.A. Leopoldo Cintra González and José María López Inchaurbe who all shared information about the newest Hoyo de Monterrey. 

About 200 guests attended the launch live, while over 60 individual and cigar lounges logged in to learn more about the cigar. 

This vitola has been specially selected by Habanos, S.A. to commemorate the spring festival of the Chinese Lunar New Year, this year the “Year of the Ox”. The Primaveras de Hoyo de Monterrey is limited to a production of 8888 boxes, each containing 18 cigars, and will be available in all markets. 

Samuel Spurr has been Cigar Journal’s Asia-Pacific contributor since his first feature on the Australian cigar scene in 2006. Regularly writing, Tweeting, and Instagramming about cigars, he’s recognized in Australia as a cigar authority and frequently hosts cigar master classes.


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