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Habanos S.A. Releases Official Program of the Habanos World Days

Since its creation, the Habanos Festival is the most expected cigar event in the world. It is an opportunity for professionals and cigar enthusiasts to gather together to learn more about the production processes of the Habanos cigars and to check in the first hand the company’s new releases for the year.

Created in 1999 the event has had 22 yearly editions but in 2021, due to the COVID situation, the 23rd edition had to be cancelled.

But 2021 is a special year because the Cohiba, one of the most XXXX cigar brands in the world, celebrates its 55th anniversary. And to celebrate the date, Habanos S.A. prepared an online festival, the Habanos World Days, from May 4th to 6th. On the positive side, this will be an opportunity tfor more people to attend the virtual activities and have to get an idea of the Habanos Festival.

Inscriptions can be made at the official website (www.habanosworlddays.com).

Here is the complete program:

May 4th

2p.m. (Madrid time) – Habanos Premier: Habanos S.A. Co-presidents welcome you. Discover the Cohiba Year and the main product launches for 2021.

2:45p.m. (Madrid time) – Habanos World Challenge: Show what you know and win a fantastic prize. Let the challenge begin!

3p.m. (Madrid time) – Opening of the Virtual Trade Show: Exhibitors from all over the world and Habanos S.A. have something to show you. Come visit them.

3p.m. (Madrid time) –  Press conference: For accredited press only.

4p.m. (Madrid time) – Habanos Premier: Presentation of the Dupont Articles: A luxurious contribution to the 55th Cohiba’s Anniversary.

4:30p.m. (Madrid time) – Pairing: Cohiba Behike and Havana Club Maximo pairing by “Mastro de Maestros” Habanosommelier Juan Jesús Machin (Cuba).

May 5h

2p.m. (Madrid time) – 360º Videos: Virtual visit to plantations and factories, an all-round experience.

2p.m. (Madrid time) – Habanos World Challenge: Are you the most knowledgeable about Cohiba in the world? Prove it! Continue the challenge.

2:30p.m. (Madrid time) – Conference: “Cohiba, a success story”

3:30p.m. (Madrid time) – Habanos Premier: 2021 product launch.

4p.m. (Madrid time) – Pairing: Cohiba Robustos and Havana Club 15 years Pairing by Manuela Romeralo (Spain), first female Habanosommelier Contest winner.

5p.m. (Madrid time) – Habanos Premier: Presentation Zenith Cohiba 55th anniversary watch.

May 6h

2p.m. (Madrid time) – 360º Videos: Virtual visit to La Casa del Habano and Cohiba Atmosphere, an all-round experience.

2:30p.m. (Madrid time) – Habanos Premier: 2021 product launch.

3p.m. (Madrid time) – Pairing: Cohiba Maduro 5 Genios and Cognac Martell Cohiba pairing by Darlin López Aguilar, Habanos Sommelier and Habanos World Challenge finalist.

4p.m. (Madrid time) – Pairing: Cohiba Esplendidos and Havana Club Tributo 2021 pairing by Darius Namdar (United Kingdom), Habanos Sommelier Contest winner 2018.

5p.m. (Madrid time) – Habanos World Challenge: Discover the winners!

5:30p.m. (Madrid time) – Habanos Premier: 2020 Habanos Award Nominees. Official farewell by Habanos S.A. Co-presidents.

Alexandre Avellar

Alexandre Avellar is considered Brazil's main reference in cigars. In 2010 he founded the Conexão Tabaco/Tudo Sobre Charuto, the country's #1 cigar news website. He also writes for many cigar publications around the world. He has been nominated to the Habanos S.A. the Hombre Habano del Año (Habanos Man of the Year) trophy for Communications in the 15th and 16th Habanos Festival. He travels around the world covering the main events and promoting the culture of smoking cigars.


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