Habanos S.A. introduced Le Hoyo de Río Seco, a new vitola in the Le Hoyo series. The official launch took place on September 29, 2018 in Rymayleh/Lebanon, hosted by Phoenicia T.A.A. Cyprus LTD, the exclusive Habanos distributor for the Middle East. Around 600 local and international guests attended the world launch of the new cigar joining the Le Hoyo Series of the brand.
At the launch event, guests were invited to enjoy a Habanos Terrace area as well as live cigar rolling, music performances, an exquisite gourmet buffet and more.
The new Le Hoyo de Río Seco is a new wide ring gauge vitola (56 x 140 mm length) and is offered in a classic slide box available in boxes of 10 and 25 cigars.
The brand Hoyo de Monterrey was born in the plantation of the same name, located in the San Juan y Martínez region in the heart of the Vuelta Abajo. The Hoyo de Monterrey brand was established 1865 by José Gener.
Phoenicia T.A.A. Cyprus LTD was established in 1999 as a part of the Phoenicia group of companies, and is based in Limassol – Cyprus. It is the exclusive distributor for Habanos, S.A. for the regions of Africa, Gulf, Middle East and parts of Europe.