Duran Cigars Unveils the Roberto Duran Reserva

Duran Cigars proudly announces the release of the Roberto Duran Reserva, a new premium line that marks the first blend ever created collaboratively by Roberto Pelayo Duran and his son, Roberto Pelayo Duran Jr.

Building on the heritage of the original Roberto P. Duran line, the new Reserva represents an evolution of the brand’s blending philosophy—uniting Roberto Sr.’s decades of global tobacco expertise with Roberto Jr.’s modern palate and fresh perspective. The release arrives as Duran Cigars strengthens its return to the U.S. market through its new headquarters and retail space in Little Havana.

Each cigar is handcrafted at the Duran family’s boutique factory in Estelí, Nicaragua, known for small-batch attention and Cuban-inspired construction.

“This is the first cigar my father and I truly blended together,” said Roberto Duran Jr., Marketing & Sales Manager. “The Reserva reflects two generations — his deep knowledge and my modern vision of flavor. Creating this cigar with him is something I’ll carry with me for the rest of my life.”

• Wrapper: Habano Corojo, Fincas Azan – Ecuador, 2024 harvest
• Binder: Besuki Indonesia
• Filler: 3-year aged Jalapa Viso & Seco; Estelí, Nicaragua

The Reserva debuts in three formats. MSRP includes per-cigar and per-box pricing:

• Big Robusto — 5 x 54
• $16 per cigar | $400 per box of 25
• Toro Box Pressed — 6 x 54
• $18 per cigar | $360 per box of 20
• Double Corona — 7 x 52
• $20 per cigar | $500 per box of 25

“These tobaccos represent some of the finest we’ve produced in recent years,” said Roberto Pelayo Duran, Founder & CEO. “Working on this blend with my son has been one of the most meaningful moments of my career. The Reserva shows who we are — our past, our present, and the future of Duran Cigars.”

The Roberto Duran Reserva will be released as a standalone nationwide launch, shipping directly from the company’s new Little Havana distribution center. This release underscores Duran Cigars’ renewed commitment to the U.S. market.