Drew Estate is commemorating ten years of Undercrown with the global release of Undercrown 10, a new addition to Undercrown’s current premium lineup of Maduro, Shade and Sun Grown expressions.
Binder: USA (Connecticut Broadleaf)
Undercrown 10’s core vitolas will ship to retailers beginning in May. MSRPs for the Undercrown 10 cigars will be: Robusto $235/box or $11.75/cigar; Toro $240/box or $12/cigar; Corona Doble $270/box or $13.50/cigar; and Corona Viva $210/box or $10.50/cigar. Undercrown 10 Factory Floor Edition will debut in July with an MSRP of $272/box or $13.60/cigar.
Jonathan Drew, Drew Estate’s Founder and President pontificates, “Undercrown is a noble prince of a brand, both humble and loyal, who is now to become a king. The new UC10 expression represents its super-premium platform, sealing the brand’s destiny … as the good king whose brand promise is gratitude for our talented team at La Gran Fabrica. The new UC10 is so incredibly important to Drew Estate that we gave it two slogans, ‘A Decade of Dedication’ and ‘All Dekked Out.’ Add those two slogans to ‘Born on the Factory Floor,’ and the Shakespeare really unfolds.”