Drew Estate announces today the unveiling of new wooden boxes for the Undercrown brand beginning in February.
The new box design looks almost identical to the current design and the boxes continue to contain 25 cigars. The major difference and improvement lies in their shelf-friendly, more compact format, which enables premium cigar retailers to stock more boxes and cigars inside their humidors. The new boxes will roll out for all Undercrown lines, including Maduro, Shade and Sun Grown, while the boxes for Flying Pig, Tubo and Corona Pequeña will remain unchanged. Additionally, the UPC codes for all Undercrown boxes and single cigars will be unaffected.
Finally, and most importantly, all these classic Undercrown blends will remain unchanged.
“Undercrown’s authenticity amplifies the heart and spirit of Drew Estate,” says Jonathan Drew, founder and president of Drew Estate. “Since we first launched Undercrown a decade ago, the narrative has been consistent, telling the fiery story of ‘who we are’ from a behind-the-scenes standpoint. The Undercrown brandmark and ideology bears witness to our love for Estelí and the enthusiastic and gifted people who work so devotedly at La Gran Fabrica Drew Estate. Undercrown is all about their creative ingenuity and their fearless quest for self-expression—so we will never ever change this historic and meaningful blend.”
The new packaging for Undercrown Shade and Maduro are shipping now, with Undercrown Sun Grown shipping in a phased rollout over the next several months.