Oliva Cigars has premiered a new concept in the cigar world: a unique QR-code for every cigar box from the Serie V Melanio line!
Oliva Cigars will be printing a QR-code on each of its Serie V Melanio cigar boxes. Anyone who scans such a code will find detailed background information about that particular cigar, as CEO Cory Bappert explains. “For example, we pinpoint the factory where the cigar was rolled and what tobacco was used for it. And we also identify the Bonchero and the Rolero. The Bonchero handles the first step before the cigar gets rolled, while the Rolero makes sure that the wrapper is rolled around the cigar.” Videos of their factories are also included behind the QR codes, to give the cigar smokers a look behind the scenes.
QR-codes – or Quick Response codes – have been used on packaging for some time. These two-dimensional pixelated codes are easy to scan with a smartphone camera and contain more information than classic barcodes.