A.J. Fernandez to Distribute Viva la Vida Cigars Internationally

A.J. Fernandez announces the international market launch of its renowned Viva La Vida cigars as originally created in 2019 by Billy and Gus Fakih. A.J. Fernandez will not only continue to manufacture Viva La Vida cigars, but also distribute the brand throughout their international markets. The cigars are all 100% Nicaraguan puros, offer a medium to full blend of smoking pleasure and, will be available in the following sizes:

Robusto, 5 x 54 in boxes of 20
Toro, 6 x 54 in boxes of 20
Diadema, 6 1/2 x 52 in boxes of 10
Lancero, 7 x 38 in boxes of 10
Club 500, 6 x 60 in boxes of 10

Viva La Vida is draped by a Habano Oscuro 2000 wrapper, which is accentuated by a Corojo ‘99 binder and Criollo ‘98 filler tobaccos, all from AJ’s farms in Nicaragua.

Steven Kron, International Sales Director at AJF Cigars: “A.J. Fernandez’s launch of these cigars will add a welcome dimension to our international portfolio and complete the lineup of new cigars in 2020. The VLV cigars will be available from end of October and will be a permanent addition to the portfolio.”


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