In keeping with family tradition, Padrón Cigars presented itself at this year’s InterTabac. In addition to Jorge Padrón, wife Beba Padrón, long-time marketing director César Gadea, son Jorge and nephew Alfonso also welcomed customers and guests to the company’s booth.
“For us, InterTabac is a great opportunity to meet customers from all over the world that we don’t normally see. Therefore, the fair is an annual fixture. We also see specifically here how and that we are expanding globally,” Jorge Padrón tells us.
Padrón is penetrating the international market more and more deeply, but at the same time production is a challenge – which boss Jorge Padrón is now mastering better and better and is one of his main personal concerns. Little by little, the company wants to increase production and thus be able to supply all customers (old and new) to their satisfaction. “It’s a challenge, but we’re on it; it’s like playing chess,” Padrón admits.