The Humidor Trading Qatar Acquires Stake in Business Bay Global

Kingdom of Saudi Arabia’s premium Cigar scene is set for a significant boost as The Humidor Trading, a distinguished Qatari group, is pleased to announce its acquisition of a substantial stake in Business Bay Global, a leading Cigar distributor in Riyadh, Saudi Arabia.

Business Bay Global has firmly established itself as a premier distributor of Cigars in Saudi Arabia, representing a selection of the world’s finest Cigar brands, including La Aurora, E.P. Carrillo, Rocky Patel, Gurkha, Casa Turrent, La Galera, Valentino Siesto Cigars to name a few . Led by Chairman Ali F. Alzayani, Business Bay Global holds a rich legacy in the Cigar world, tracing its roots back to the visionary Faieq E. Alzayani, who introduced Cigars to the region.

This acquisition marks a significant moment in the history of premium Cigars in the Middle East. The Humidor, under the guidance of Mr. Felipe Bruna, known for his expertise as a World Champion Habanosommelier and leading authority on Cigars and Cigar culture, brings not only its knowledge but also an extensive portfolio of premium Cigar brands as well including Plasencia, Oliva, Joya de Nicaragua, E.P. Carrillo, Rocky Patel, Gurkha and C.L.E. These brands can be enjoyed through the many points of sale in Doha distributed by The Humidor Trading as well as at The Humidor’s Luxury Cigar Shop in Doha. 

Mr. Bruna, a highly respected figure in the Cigar industry, expressed his excitement about entering the Saudi market. He noted the substantial demand for high-quality Cigars, stating, “Saudi consumers are eager to invest in the very best, and we are here to provide them with an exceptional Cigar experience.”

Chairman Alzayani of Business Bay Global emphasized the mutually beneficial nature of this partnership, stating, “This acquisition brings substantial resources that will elevate our operations. We recognize the sophistication of the Saudi consumer and their unwavering preference for the finest quality tobaccos. With our new partners, we are dedicated to not only meeting but exceeding their expectations.” 

Mr. Jassim Al-Jaidah, Founder and Chairman of The Humidor Trading Qatar, added, “We see the Saudi market, especially Riyadh, as a highly attractive and lucrative investment opportunity. The major development plans and the Saudi consumers’ discerning taste make this a perfect fit for our expansion strategy.”

Under this newly formed partnership, Business Bay Global will focus on sourcing and representing select, well-established Cigar brands, registering them in Saudi Arabia, and successfully launching them across the Kingdom. The goal is to nurture the passion for Cigars in the region, ensuring that Saudi consumers have access to the highest quality products.

This acquisition is poised to reinforce Business Bay Global’s position as the premier Cigar purveyor in Saudi Arabia and drive substantial growth with The Humidor Trading’s unique expertise and resources. Both entities are committed to exceeding the expectations of Saudi consumers while enhancing the Cigar experience in the Kingdom.




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