Steven Kron Appointed International Sales Director at NyB Cigars

NyB Cigars announced the appointment of Steven Kron as their new International Sales Director. Kron was previously the Head of Dunhill Cigars at British American Tobacco and is now charged with expanding NyB’s sales in Europe, the Middle East, Asia and Africa.

NyB (Nadir y Bohue Pte. Ld.) is Didier Houvenaghel’s company primarily responsible for the distribution of the brands Nicarao and La Ley. Last year the company took over the distribution of A.J. Fernandez Cigars outside of the USA.

‘I am truly excited to be back in the forefront of the cigar business and looking forward to the challenge that awaits me in growing the sales of the NyB portfolio and working with their dedicated and professional distributors‘ commented Kron on the announcement of his new position.

Didier commented ‘In this fast moving world, Mr. Kron shows an inspiring knowledge and in-depth understanding of the cigar industry. He has married a passion for a product that requires sensitivity, passion, and dedication with a solid understanding of the technical and evolving legislative aspects of the industry. Mr. Kron will be the bridge between the production and the sales ensuring that the important partnership with our beloved distributors is cared for. Together we will work with sensitivity and discipline to see that our products are well distributed and deliver genuineness and enjoyment to the aficionados.’