Mission Accomplished

Last year Didier Houvenaghel explained his plans for the future years in 3 steps. Now at InterTabac 2025 in Dortmund all three major points have successfully been accomplished.

For further development of his brands Mr. Into Blinov joined the team. Into will be taking care of the “Leadership boost” with his expertise brought from his prior experiences at LVMH.

Secondly the Logistics Modernization is finalized with the new partner company Fixmer, for fully implemented “track-and-trace” system and a much stronger supply chain in full compliance with the regulations.

A very big issue always was and will be Sustainability. Starting this project, a couple of years ago, Didier today uses bands and labels mostly of recycled materials. Also the packaging undergoes this way and so the new boxes for the “Furia Inanna” made out of approx. 95% recycled materials will be launched in April 2026.