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Oettinger Davidoff AG nominates Chief Commercial Officer

Oettinger Davidoff AG has appointed Luc Hyvernat to become new Senior Vice President Chief Commercial Officer, effective March 1, 2021. Luc Hyvernat succeeds James Young who left Oettinger Davidoff AG at the end of January this year after almost a decade with the company. Oettinger Davidoff AG thanks James Young for his dedication and contributions and wishes him the very best for the future.

Luc Hyvernat (52) joins Oettinger Davidoff AG and its management team from Champagne Nicolas Feuillatte where he served as International Director, transformed the company in terms of portfolio and structures and developed a sustainable international business. Luc Hyvernat brings 29 years of sound commercial experience in international market development of which he spent 27 years in leading positions in the tobacco industry (Imperial Tobacco, Altadis, Seita).

Beat Hauenstein, CEO of Oettinger Davidoff AG, comments: “With his longstanding track record of international leadership roles and extensive experience in the tobacco industry, I am convinced that Luc Hyvernat will make a significant contribution to accelerate the commercial growth of our company. Together with the regional business leaders, Luc Hyvernat will further enhance our company’s commercial transformation to remain the best in class organization for our trade partners and consumers.”

Luc Hyvernat adds: “I am very excited to join the Oettinger Davidoff family and to drive the growth of the company’s strong brand portfolio in the ever-increasing challenging market environment. Together with the teams around the globe, I am looking forward to seizing new opportunities to continue to develop the Davidoff brand, strengthen Oettinger Davidoff as the indispensable business partner to our global trade partners, while at the same time drive the company’s digital transformation agenda.”


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