New Cigar: The Winston Churchill Late Hour

Davidoff Cigars launches a new whisky cask aged cigar line – the Winston Churchill Late Hour.

Like other cigars in the Davidoff Winston Churchill line, they are inspired by Sir Winston Churchill – one of the most celebrated cigar lovers in history.

“Gourmets across the globe have opened their eyes and minds to what is possible when venturing beyond the usual French wine, Scotch whisky, basic roasted coffee or their home country’s cuisine. We at Davidoff are excited to open the cigar aficionado’s world with new tastes and a rewarding experience with “The Late Hour”: a complex and flavourful Scotch cask aged multi-origin cigar blend. The journey to new experiences and horizons will be worth it. We feel sure that Sir Winston would have enjoyed it and would have filled his late hours beautifully with this exceptional cigar and a glass of his favourite Scotch,” said Charles Awad, Senior Vice President – Chief Marketing Officer at Oettinger Davidoff AG.

Randolph Churchill, Sir Winston’s great-grandson, added: “The late hours into the early morning was the time when Churchill would gather all those resources together and commit himself to working, whether it was on his books with his research advisors or with his military people deciding the course of action. So, the late hours and the dark hours were when Churchill was his most productive in life. And he was never without a cigar.”

Info Winston Churchill Late Hour

Wrapper: Ecuador “Habano” – Marron Oscuro (Ecuador)
Binder: Negro San Andrés (Mexico)
Filler: San Vicente Mejorado Visus, Piloto Seco and Olor Visus (Dominican Republic) Estelí Visus and Condega Visus (Nicaragua)

Formats:
Robusto: Ø 2.1 | RG 52 | 12.5 cm | 5“
Toro: Ø 2.2 | RG 54 | 15.2 cm | 6“
Churchill: Ø 1.9 | RG 48 | 17.8 cm | 7“

Cask Ageing
Tobacco matured in Scotch single malt whisky casks greatly improves its sweetness and deep flavour. The Late Hour blend contains Condega Visus tobacco. Those leaves are firmly pressed inside 10 casks, made of American white oak, which formerly held single malt Scotch single malt whisky from the Speyside region. As the temperature in the closed casks rises, the tobacco enters a fermentation process. After three months, the tobacco is rotated and aged an additional three months. The tobacco absorbs the aromas of the cask and whisky for a total of six months. Then, the tobacco is ready to be integrated into the blend that makes up Winston Churchill – The Late Hour.

Launch and Availability
Unlike the other Winston Churchill cigars, the Late Hour cigars carry a second band. The cigars are already available in the popular formats Churchill, Robusto and Toro, in 20-count wooden boxes, at selected Appointed Merchants in the US.
MSRP per cigar: $ 17.50 USD Robusto
MSRP per cigar: $ 19.10 USD Toro
MSRP per cigar: $ 20.10 USD Churchill

Outside the US, the product will be launched globally in 20-count wooden boxes and 4-count packs in the Robusto and Churchill formats starting in autumn 2017. On the Swiss market, the formats Churchill, Robusto and Toro will be available in 20-count wooden boxes and 4-count packs as of August 2nd, 2017.