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Cigar News – July 21, 2016

Mombacho Updates New Brand Design, Beginning With Liga Maestro

Mombacho Cigars will roll out new branding over the second half of 2016; beginning with Liga Maestro which will be unveiled at the upcoming IPCPR in Las Vegas.

Text: Press Release
Mombacho Updates New Brand Design, Beginning With Liga Maestro

Mombacho Cigars will roll out new branding over the second half of 2016; beginning with Liga Maestro which will be unveiled at the upcoming IPCPR in Las Vegas (Mombacho Cigars: Booth #3818).

The new branding is set to harmonize the appearance of all Mombacho products and will consist of the master brand Mombacho cigar ring followed by a series specific ring underneath (Liga Maestro and Tierra Volcan). Each series will receive its own color scheme starting with black and gold for Liga Maestro.

“The new identity will allow all of our products to look and feel like part of the same family” said Mombacho co-founder Markus Raty. “As we continue to grow and expand into new markets, this evolution of our branding will provide clarity and consistency for all of our customers and retail partners in various countries around the world.”

The new Mombacho Liga Maestro series, that has been in market in pre-release format since April, 2016, will be available immediately after the IPCPR in new 12-count black and gold boxes with a black and gold ring pattern. Mombacho’s original Tierra Volcan series will unveil its new branding and packaging later in 2016.

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Your Cigar Journal Team