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Cigar News – February 24, 2023

Introducing H. Upmann The Banker Daytrader

Inspired by the modern world of banking, the makers of the popular H. Upmann The Banker are inviting adult premium cigar smokers to think outside the vault with H. Upmann The Banker Daytrader.

Text: Press Release
Introducing H. Upmann The Banker Daytrader

Inspired by the modern world of banking, the makers of the popular H. Upmann The Banker are inviting adult premium cigar smokers to think outside the vault with H. Upmann The Banker Daytrader.

With this cigar scheduled to hit stores around Tax Day, the brand is coining the collection of three vitolas as “a new money release.” 

“This introduction is part of our plan to expand The Banker line with small productions of specialty cigars from the renowned Grupo De Maestros, of Tabacalera de Garcia in the Dominican Republic,” says Jennifer True, Senior Marketing Director.

The Banker Daytrader logo used on the product’s primary and secondary packaging references the candlestick charts commonly used by stock traders. This emotive pattern is featured on the secondary band over a striking shade of green – and as a central feature of the glossy 10-count laptop-shaped wooden box. 

“While the world of finance may have changed over time, there’s something that has always remained consistent for H. Upmann, and that is the certainty that being true to innovation means being true to the brand’s DNA,” True says.

These cigars boast a silky Ecuadorian wrapper around a Nicaraguan binder and a blend of Dominican and Nicaraguan filler. H. Upmann The Banker Daytrader comes in the following three front marks: 

Description  Size                MSRP per Cigar
Robusto        54 x 4 ½       $13.49
Toro               54 x 6            $13.85
Whale            60 x 6            $14.19

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Your Cigar Journal Team