Humidif Group and Light ’em Up Go Collaborate

Light ‘em Up GO announces a collaboration with HumidifGroup to bring cigar passionados closer together, by using NFC-based technology. The goal is to connect real-world cigar experiences with digital services. “Where to meet. Where to smoke. Where to buy,” Light ‘em Up GO has the answers.

Light ‘em Up Go ( was created by Reinhard Pohorec, host and founder of the highly acclaimed Light ‘em Up Lounge and his team. His concept is to bring value to the cigar community by using state-of-the-art technology and to engage cigar smokers from around the world. The users can find virtual “herfs”, cigar lounges, B&M’s on the app, helping cigar passionados and new epicures to find the best places to meet, enjoy, and purchase cigars– virtually and physically. The next step for Light ‘em Up Go is to reach new audiences via HumidifGroup.

HumidifGroup, a company specialized in the design and fabrication of packaging and accessories for the cigar industry, introduced Smart Packaging in 2021. Smart Packaging uses NFC technology to open a new world of experiences to cigar smokers.

With the tap of your smart phone a browser window opens and will now allow (besides members of the invite-only community) all passionate cigar enthusiasts purchasing products including an NFC tag by HumidifGroup access to the Light’em UP GO digital platform.

“We want to facilitate content, educate, and inform people about the beauty of cigars and the people behind the brand. NFC makes it very convenient to access this information using your smartphone” explains Pierre Jebian, CEO Humidif Group USA.

Both parties share the same passion for innovation and deep understanding of the importance of the user experience. The collaboration will not stop there. “Cigar lovers will soon find a sticker at their local B&M showing a QR-code and including an NFC tag to “tap & go,” for further information on lounges and herfs nearby,” says Reinhard Pohorec, founder and host of Light ‘em Up.

Light ‘em Up GO is a state-of-the-art cigar web-app and part of The app is invite-only, and the access token is being shared by active users of the Light ‘em Up Community.


    Related posts



    Get the latest cigar news monthly.

    Enter your email and join the global Cigar Journal family.


    Looks like you are using an ad-blocking browser extension. We request you to whitelist our website on the ad-blocking extension and refresh your browser to view the content.

    Send this to a friend