“Club Macanudo at The Knick” Opens as Rooftop Cigar Lounge Overlooking Times Square

Photo: General Cigar

The Knickerbocker Hotel and Club Macanudo have announced a joint partnership launching the city’s premier alfresco cigar lounge called “Club Macanudo at The Knick” set at the legendary New York hotel’s rooftop bar, St. Cloud, opening July 7.  Nestled in the plush Broadway Pod overlooking Times Square, guests at Club Macanudo at The Knick will enjoy a connoisseur’s selection of premium cigar brands, along with signature cigar and drink pairings, cut and light demonstrations and special events, amidst sweeping skyline views. Small plates will be created by renowned Chef Charlie Palmer within a sleek outdoor urban retreat overlooking the famed Waterford Crystal Ball in Times Square.

“We are very excited to kick off the rooftop season with our new partner and headliner Club Macanudo,” said Shawn Hauver, managing director of The Knickerbocker. “The brand and philosophy of Club Macanudo compliments The Knickerbocker’s ongoing reputation as an elegant haven for socializing, business networking and indulging in the very best that New York City has to offer.”

Alan Willner, vice president of marketing for General Cigar, parent company of Club Macanudo said, “This is an exciting time for Club Macanudo. Having recently celebrated our 20 year anniversary, and with the launch of our partnership with The Knickerbocker, we are uniquely positioned to share the brand’s passion for creating memorable moments and curated experiences with an even broader clientele.”

Rooftop entertainment programming for the year ranges from the monthly-themed Full Moon Party series to the most anticipated New Year’s Eve extravaganza with the best views of the famous Waterford Crystal Ball standing just 150 feet away. The Knickerbocker is managed by Highgate, a premier hospitality investment and management company whose growing portfolio includes more than 100 properties in gateway cities worldwide. FelCor Lodging Trust, a real estate investment trust, owns The Knickerbocker Hotel.

More information about Club Macanudo at the Knick can be found here.