The Joya family presents the new Joya Black, a follow up to the very well-received Joya Red launched in 2014. The new Joya Black follows in these footstepsand takes the experience up a notch by incorporating a dark Mexican wrapper and Nicaraguan fillers. . Both Joya Red and Joya Black were engineered by the youngest executive team in the industry, along with the most senior Master Blenders of Nicaragua.
“Since its inception, the Joya brand has pushed the limits of our factory and showcased a new side of our people and our products. Varying from fun, and easy smokes like Joya Red, to sophisticated and more complex smoking experiences such as the new Joya Black, and together with new upcoming variants, Joya’s portfolio will continue to generate excitement among modern smokers and make their smoking journey much more rewarding.“ Juan Ignacio Martínez, President of Joya de Nicaragua, said.
“This is Joya de Nicaragua’s first cigar to feature a Mexican San Andres Negro wrapper. We have had these wrappers available for some time and we wanted to create a blend with rich Nicaraguan tobacco, yet without the overpowering strength. The result is a balanced, rich and pleasant smoking experience – the type of experience the new Joya brand is known for as demonstrated by the release of Joya Red” said, Mario Perez, Factory Manager.
Joya Black will be available in 20 count boxes and will be priced similarly to Joya Red, ranging from USD 5.50 to USD 8.00 per cigar. It will be available in the following sizes:
• Robusto (5 ¼ x 50)
• Toro (6 x 52)
• Doble Robusto (5 x 56)
• Nocturno (6 ¼ x 46)
Joya Black will be available to all retailers and will be presented during the upcoming IPCPR 84th Annual Convention and Trade Show in Las Vegas in July 2016. Drew Estate will distribute the brand in the U.S. as JDN’s exclusive distributor. Joya Black will also be available worldwide through the International Marketing Division and JDN’s partners.