La Estrella

A new brand on the market: La Estrella

The Scandinavian Tobacco Group is releasing a brand new cigar La Estrella Polar. La Estrella Polar means The Polar Star in English and is referring the star Polaris. This star takes center stage every night, and so does this cigar concerning the producers.

This handmade line with Cuban-inspired branding has tobaccos from Colombia and Nicaragua as filler and a binder from Indonesia.  The binder has been harvested in 2013 and the ecuadorian wrapper has been harvested in 2015.

The tobacco was fermented for almost a year and than it has been aged for 4 years. The cigars are packed in 20 count all-over white boxes.

In the coming weeks this new brands will hat the European market with introductions in the Netherlands, France, Germany and Spain but also in Macau. Market where the brand has already been introduced are Malaysia and Slovenia.

 


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