The Davidoff-owned brand Zino Platinum announced their continuous collaboration with Brooklyn based artists for the launch of a new retailer exclusive that is to be expected in the second half of 2016. So far, no specific details have been announced.
The artists Mike Baca aka 2ESAE and Fernando Romero aka SKI who together form the urban artist collective UR New York were already working for the brand with their design of the ten-year anniversary in 2012 and the Zino Platinum Collector’s Edition “The Make of New York” in 2013. They will also serve as Brand Ambassadors through a series of in-store events at select retailers.
“We are excited to focus our creativity and artistic skills towards creating innovative new products and experiences for a brand that we’ve been so passionate about. As innovators and entrepreneurs, we live for disrupting the status quo, which is why we feel UR New York and Zino Platinum to be a perfect match,” explains, Fernando Romero of UR New York.