General Cigar Co. is shipping the new Hoyo de Monterrey Epicure Selección, a collection that pays homage to the country where the brand has been made for more than five decades. The Honduran puro channels Hoyo de Monterrey’s rich history and celebrates the tradition of Honduran cigars and Honduran tobacco that began in the 1950s when the Villazon Cigar Factory was established.
Ed Lahmann, senior brand manager for Hoyo de Monterrey said, “Epicure Selección speaks to the legacy of Hoyo de Monterrey which is one of the first brands to have been made in Honduras, and one of the first to feature bold blends made with native Cuban seeds cultivated in Central America. The history of Hoyo de Monterrey was carved out by some of the most revered tobacco men that ever lived, and we honor their contributions to the handmade cigar category with this new collection.”
Hoyo de Monterrey Epicure Selección is presented in understated cabinet style boxes that each contain 20 cigars.
No.1 (5.6” x 46) — $8.79 SRP per cigar
No.2 (4.9” x 50) — $8.49 SRP per cigar
Toro Especiale (6” x 50) — $8.99 SRP per cigar
The collection is made by the artisans at the HATSA Factory in Danlí Honduras and is now shipping to retailers across the country.