PCA × FIU Luxury Marketing & Experiences Masterclass

The Premium Cigar Association (PCA) is proud to announce the successful completion of the inaugural PCA × FIU Luxury Marketing & Experiences Masterclass.

Hosted in collaboration with Florida International University’s Chaplin School of Hospitality & Tourism Management, under the leadership of Dean Michael Cheng and Dr. Suzanne Bagnera, the Masterclass brought together industry leaders, scholars, media, and students.

Over three days, participants engaged in conversations that bridged craftsmanship and commerce, tradition and innovation, culture and experiential design. Education proved once again to be the catalyst that unites the industry — nurturing the next generation of leaders who will carry cigar culture forward with authenticity, creativity, and purpose.

The PCA extends gratitude to FIU, its leadership, and its staff for making this vision possible. Special appreciation goes to Maria Cervantes for exceptional coordination and to PCA CEO Joshua Habursky for his leadership and for co-moderating this historic program with Ricardo Carioni.

To the learners — congratulations. Your curiosity, professionalism, and engagement have set a new benchmark for educational excellence in the industry. You are the first ambassadors of a new era, carrying forward the values of excellence, authenticity, and artistry.

As the PCA looks ahead to the next edition of the program on September 30 – October 2, 2026, the PCA does so with optimism and pride.