Drew Estate launches the national release of the Undercrown ShadyXX to Drew Diplomat Retailers starting today. This limited-edition cigar was created in partnership with Shady Records’ President Paul Rosenberg to celebrate their 20th Anniversary.
Paul Rosenberg, Eminem’s long-time manager and Shady Records’ President, adds, “Getting this cigar out in stores feels a lot like releasing a great album that we’ve created and subsequently marketed in some ways. For instance, the most satisfying and exciting part of the process is getting the public’s reaction to the product once it drops, and in this case I think they will be really pleased. This cigar is just a great luxury smoke perfect for reflecting on the highlights of the last 20 years.”
From the Wynwood Safehouse, Jonathan Drew Founder and President of Drew Estate exclaims, “For 20 Years, Shady Records has been a respected powerhouse in the music industry and industry disrupter. Having this opportunity to partner with Rosenberg and the Shady team on a project this important and historic is an honor and testament to each other’s creative spirit, work ethic, and respected disciplines. I’m especially proud of the project and our continued partnership with Paul and the Shady Records team.”
Additionally Shady Records provided acustom playlist to pair with while smoking an Undercrown ShadyXX:
The ShadyXX is a 5” x 50 box pressed belicoso and is packaged in a gold embossed 10 count petaca neatly designed by Drew Estate’s Global Creative Director, Joey Reichenbach with an MSRP of $104.00/petaca sold exclusively at Drew Diplomat retailers.