Macanudo Launches Heritage Nuevo

Macanudo releases the limited edition Heritage Nuevo. Beginning with this year’s release and continuing with subsequent Heritage Nuevo releases that will debut in the years that follow, Macanudo’s best-selling blends will be reimagined with unique tobaccos.

“Macanudo Heritage Nuevo gives us the opportunity to juxtapose the brand’s most enduring heritage blends with a modern reinterpretation that features the emerging tobaccos of today. We believe that Macanudo Heritage Nuevo will awaken a new dialogue among seasoned Macanudo smokers, while giving others a reason to awaken their passion for the perennially top-selling brand,” said Steve Abbot, senior brand manager for Macanudo.

Macanudo’s blenders have taken the brand’s signature Connecticut Shade wrapper and replaced it with an Ecuadoran Connecticut Shade wrapper.

Macanudo Heritage Nuevo will be presented in wooden boxes and banded with a map motif to showcase the breadth of tobaccos. The line will ship to retailers on October 1, just ahead of the holiday shopping season.

Heritage Nuevo

Robusto: 5 x 50 | SRP per cigar $12.99
Toro: 6 x 52 | SRP per cigar $13.99
Churchill: 7 x 50 | SRP per cigar $14.99