It was almost impossible to get through at the General Cigar booth – of course, the company has numerous brands and therefore many new products.
Nevertheless, every single brand ambassador took time for a brief chat about the new launches.
And legend Sandy Cobas was the sunshine of the entire booth.
The Boutique cigar maker of El Titán de Bronze has tapped General Cigar to distribute their new Redemption blend. The new blend of Redemption will be distributed exclusively by General Cigar’s sales team and sold to select retail shops by invitation only. The line is not a limited edition and will be available full time following its release in July 2024. The Redemption blend was developed by Sandy Cobas and her daughter Giselle Herrera and is made at the famed El Titán de Bronze Cigar factory.
More news from General Cigars:
– CAO is launching two new collections called CAO FASA Sol and CAO FASA Noche. The lines share the same blend yet offer unique smoking experiences due to their distinctive wrappers. CAO FASA Sol and FASA Noche will be available as full-time additions to the CAO portfolio. Both blends will be offered in a Toro and Gigante format, packed in 24-count boxes and shipped to retail on April 1.
– Cohiba will welcome its first Lancero in May.
The new size will be added to the brand’s Riviera collection, a six-region blend named after the lush San Andrés Tuxtla Valley where the cigar’s wrapper was cultivated. Cohiba Riviera will ship to retailers on May 1. The cigars are box-pressed and presented in regal purple boxes that contain 15 cigars.
– Cohiba Serie M Reserva Roja, a new limited edition, ultra-premium release that marks the fourth iteration of the highly-rated Cohiba Serie M line will debut in April, in partnership between General Cigar’s Cohiba team and the family-owned El Titan de Bronze Cigar Factory.
A total of 2,500 boxes of the new blend will ship to select retailers on April 1.
– Steve Abbot, director of marketing for Macanudo, prented Emissary, a new brand created to deliver sophisticated smoking experiences. The line will debut on March 25 with its first, full-time expression called Macanudo Emissary España.
– Matt Booth and Justin Andrews have developed their second collaboration for Sancho Panza. Called Sancho Panza Extra Chido, the new, three-cigar, full-time collection ships on April 1 and marks the first time a Sancho Panza blend has been made in the Dominican Republic.
